The Last Chapter

I am on the last chapter of our book, “Social Media for Strategic Communication”. This chapter

discusses the current and future state of social media. It also gives additional information about

technology and social media related trends that are up and coming.

Voice search, like Amazon’s Alexa and Apple’s Siri, connects every aspect of our lives. From our

Pinterest page to our grocery list. Just by using your voice, you can directly get information from the

device. Voice search is a type of artificial intelligence that can impact our daily lives that is able to

integrate all parts of our contemporary lives. Advocacy marketing is another up and coming

technology. Advocacy marketing involves people who are willing to endorse brands without any

financial compensation that actual influencers usually require. They are part of the community and

believe in the brand so much that they are willing to put their name and reputation out there the

brand. Advocacy marketing is becoming more prevalent within the social media community.

Ephemeral content is a 24 hour mobile video that is presented on social media. Examples of these

videos include Snapchat and Facebook and Instagram stories. These types of videos drive high

engagement because of the known limit on the video. 

With all of these new types of technology and features on social media that have popped up in the

last couple years, I am very interested in what new features will come up next. Social media

platforms have to be constantly evolving into something new to compete with other platforms. I’m

sure this competitiveness with drive new technology and new social media features.