Creating A Content Strategy

What are your overall goals as a brand or company? This is the main component to your strategy,

along with how you want to execute your goals. You need to stay true to your vision, mission and

brand voice while doing this. It is key for every area of content and your message. It all needs to be

aligned and strategically designed for every platform. To get started on creating a new content

strategy for your social media platforms, you need to set up a brand voice and style guidelines. All of

your content will share the same voice of your brand, person, and account. Along with this, you need

to follow a writing style guide. This includes words to promote content. Style guidelines will describe

the dos and don’ts of your content creation and techniques. 

Once you create these guidelines, you have to decide on which platforms you want to put your

content on. Options include blogs and landing pages that could be shared on social media or you

could post content straight on social media platforms (Facebook videos, Instagram stories, Snapchat

stories, Twitter posts, etc.) You will choose platforms depending on your audience and what they

prefer. When doing all these things, you have to remember that you are promoting a specific good or

service to an audience that you will have to persuade and to continue to entertain with your content.

Everything that you post on your pages should do this.