Social Media Writing Styles

Every brand and professional should have a specific writing style and tone for their communication

that takes place on social media platforms. It is one of the most important things to decide before

executing any written content. Your writing style guide will provide a consistent format for writing,

framing, and executing messages on all channels depending on different situations. My two favorite

fast food brands on Twitter include Wendy’s and Taco Bell. They have both have unique writing

styles that I really connect with.

Wendy’s chose a really snarky and spunky writing style. They integrate their attitude and snarkiness

into their content to entertain and promote reactions to posts. Wendy’s is specifically successfully on

Twitter. In 2017 the social media manager took over and started to engage with the audience

members in a more conversational way. Wendy’s has been praised for their method and has been

more successful than most. Taco Bell has also taken an interesting tone with their social media

content. They use humor and cleverness in their brand messages. They seem to lead in the art of

being creative and witty. This method makes their content memorable and invited the audience to

interact with their account. The wit added on to a conversational and fun tone makes it stand out

from other brands. Wendy’s and Taco Bell are like no other brands on Twitter. 

These two brands are probably the only two fast food accounts I follow and interact with on Twitter. I

think that their social media tone is very amazing and I think other think so too. There are so many

people that interact with their content and actually enjoy it.