Let's Talk TikTok
A few days ago my 16-year-old sister sent me a video of her doing the Git Up challenge. It is a dance that has gone viral on social media. The goal of this challenge is to perfect the dance and then put your own spin on it. After seeing my sister perfect the dance, I asked her to teach me (I am a terrible dancer) and she eagerly agreed. When we were both ready to work on the dance, she pulled up an app called TikTok to play the music at the right moment in the song. I had heard of TikTok before but I never really knew what it was or if it was going to stay popular.
The app is a destination for short videos and meant to be a creative outlet. A Forbes article talks about how TikTok is on the verge of exploding and why that is about to do so. TikTok allows a community to be created where creative interests are shared. The social media platform is a great channel for brand storytelling and advertising. Because it consists of short video content, TikTok is a very fast paced social media platform. This allows for a better opportunity to make impressions. TikTok is also a great app to make impressions on a younger audience, mainly the under-30 audience. This is unique because other apps like Instagram and Facebook have a broader audience. With TikTok you can really narrow down your target audience.
I really think TikTok will be here for awhile. The app is a very intimate and fun social media platform that encourages creativity along with a little goofiness. From watching my sister interact with the content to creating her own, I have been convinced to download the app.
I agree with you completely. I think it is important to have an app that specifically targets a younger audience. This way companies and people can create their ads or videos with a better understanding of who will be watching it, and create it in a way that will appeal to young viewers.
ReplyDeleteI have been trying to keep myself from downloading the app because when it first became popular I felt like it was for the younger crowd, but the more popular it becomes, the more people of all ages are using it. It seems like a lot of fun and it is getting bigger and bigger so I wouldn't be surprised if I end up getting it. I also hope to see your video of the Git Up challenge. I will be very disappointed if I don't find it.
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