Guy Kawasaki on Comments

I’ve talked about my summer internship in a previous post, so many of you have the details. I worked at a firm consisting mainly included grocery store clients. Most of our work was on social media, mainly Instagram and Facebook. Being around the office for a year and a half, I heard many horror stories about comments posted on the different accounts we manage. Most comments were nice and encouraging, some made you question if the person had a brain at all, and others were insulting. 

When I began reading chapter four of our required reading, I immediately became interested in the topic of comments The chapter is all about how to respond to comments on social media. He addresses many different ways you can monitor your comments and mentions. I found this very helpful due to my cluelessness. 

From this reading I learned it is important to know when you respond to a comment, you aren’t just responding to the specific person who sent it. You are responding to the whole audience. I feel this is especially important when responding to a comment you don’t agree with or is offensive. It is easy to misinterpret conversations on social media because of the absence of verbal and nonverbal cues. The key is to make sure your response is as neutral as possible. I think the best option is to always be positive in a sticky situation and agree to disagree when needed. Kawasaki says to not be afraid to ignore or delete comments if the situation progresses.